In Network marketing, any other Home Based Business or any Business where you are the CEO, there is always an inherit risk. The risk is reduced by following a system: McDonalds’ has a system that you pay a hefty price to learn and you can still get fired if you don’t follow their system. The UPS store, Wendy’s, Merry Maids, ACE Hardware, Liberty Tax service, Subway, Jazzercise and the list goes on, all have their own system. Individuals that buy into these opportunities want independence and Financial Freedom. Are they Eagles or are they Sparrows? I will let you make the decision, perhaps they are smart Eagles that reduce their chance of failure or perhaps they are Sparrows and follow. One thought, these people still have to adhere to a time clock at least in the beginning and with a lot of sweat equity perhaps someday can enjoy their efforts.
True small business owner’s, the local plumber, electrician, dry cleaner, CPA/accounting firm are more representative of entrepreneurship but their Financial gains are generally still limited to their own continued efforts. They stop working and so does their income. Robert Kiyosaki discusses this in his book titled Rich Dad Poor Dad. Think about how the small business owner survives, usually a positive referral from a satisfied customer. This is the basis of a relationship and is passed on via a network. The independent small business owner is closer to an Eagle than a Sparrow.
Everyone Network Market’s in some way or another. Network marketing is developing relationships, receiving and asking for referrals. How many times has someone asked you, where’s good place to eat, is this a movie good, what’s the best way to get to down town, who’s your auto mechanic? You provide a free referral because of a relationship you have with the requesting party. The relationship could have existed 30 seconds or 30 years. In either case, the answer is usually the same. Each Network Marketing company has a system. When you compare each of them, the basics are always the same. Business’s are built on time tested philosophies and practice’s. The aging of America, specifically the Baby Boomer generation reaching retirement age has created many new market opportunities. The Health and Wellness Industry is producing one particular niche. The “Juice” market has exploded with offerings and home based business opportunities. Each week there is a new juice; the juice of the week has a different name, yet similar ingredients. Many discuss “ORAC” value, all natural ingredients and the reason nature provided us with this wonderful berry or fruit. Most of them are of value, why do people purchase different products. Could it be the same reason some drive Chevy’s while others drive Fords and still other Chrysler’s. The Baby Boomer’s want healthy aging and are more willing than previous generations to consider alternatives.
Back to Network Marketing, where Network marketing companies have systems and the sparrows follow the system, organizations realize growth. Sparrows are the foundation; foundations provide support that enables the company to become a sky scrapper. When The Eagle joins a Network Marketing company, understands the basics of the system, remember their all the same, and applies their own existing relationships coupled with their true Entrepreneur skills, the Network Marketing Company Soar’s.
Wednesday, October 22, 2008
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